Let's start here: what's an OBM?

An OBM is an Online Business Manager, a PM is a Project Manager, and a VA is a Virtual Assistant.

In general, an OBM is more about the big picture - creating systems and managing all the moving parts - and a VA is more involved in day-to-day tasks. A PM can fall somewhere in between - developing systems, delegating tasks, and handling some projects themselves. This is how I tend to think of myself.

i really DON'T CARE WHAT YOU CALL ME.

I'll answer to anything: online business manager, project manager, systems strategist, integrator, Samantha, Sam (and, once, right after my mom had surgery but before the pain meds wore off: "whatsherface").

Think of it in terms of the things I can help you do to make your life easier: creating action plans, organizing tasks and information, simplifying, visualizing, and troubleshooting processes, and implementing the right tools so that your business can help run itself.

WHAT DOES IT MEAN TO BE ON-DEMAND?

Whether you've been in business for 20 minutes or 20 years, you deserve options for professional support that meet you where you are. Not everyone needs (or wants!) a team of full-time employees or a project manager on retainer.

Maybe you love working solo; maybe you'd love to outsource everything but you're just not there yet; maybe you'd happily throw money at some projects to make them go away. I want you to be able to choose the time vs. money investment that makes the most sense for you and your business.

I'm probably having deep, philosophical discussions with my husband, Pat, about seriously, why are our dogs so cute?! We just moved north of Detroit after six years in Chicago, we order pizza every single Sunday, and Pat runs (a lot of) marathons. With all the time I save not running marathons, I paint, buy house plants, watch The West Wing on a constant loop, and design tees for dog lovers.

WHEN I'M OFFLINE...

Recovering lawyer, ex-wedding planner, one-time real estate sales support specialist, former podcast host, and failed tech cofounder turned virtual assistant to c-suite execs. Since 2017, I've been a business and project manager for other solo entrepreneurs. I'm originally from Kansas, but my brain thinks we're southern - SFE is my monogram, not my initials, which I realized *after* naming my LLC.

The SF in SFE: Samantha Foley

POP QUIZ: IS THIS MY FACE A) WHEN I HAVE TO TALK ABOUT MYSELF OR B) WHEN I SEE YOUR "WORKFLOWS"?

hey! i'm sam.

GRYFF, PUREBRED MUTT; PAT, SPREADSHEET ENTHUSIAST; NUGGET, SNACK ENTHUSIAST

my wolfpack

VALUES & client
STANDARDS

sfe

here for it

I'm ALL ABOUT

Rescue dogs,
texting in gifs,  
painting (badly),
big earrings,
emo kid playlists.

I'M NOT ABOUT

thanks
    i hate it

Black coffee,
running "for fun,"
calls that could be emails,
pineapple pizza.

GET THE HELP YOU NEED

let's do this!

Choose your own adventure: do it yourself (the shop), do it together, or done for you.

SEE THE SERVICES

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