Seriously though, wtf is an OBM?

Great question. An OBM is an online business manager, a PM is a project manager, and a VA is a virtual assistant.

If you ask ten different OBMs/PMs/VAs what they do, you're going to get ten different answers. In general, an OBM focuses on the big picture (creating systems, managing the team) and a VA carries out the day-to-day tasks. A PM might fall somewhere in between - developing systems, delegating tasks, and handling some projects themselves. (This is how I think of myself.)

that's why i don't care what you call me.

I'll answer to anything: online business manager, project manager, systems strategist, integrator, Samantha, Sam (and, once, right after my mom had surgery but before the pain meds wore off: "whatsherface").

What do I do, exactly? I help organize tasks and information; troubleshoot and simplify processes; create step-by-step action plans for new projects; and help you choose and implement the right tools so that your business can help run itself.

i know you're not afraid of hard work.

My clients are solo small business owners, usually service providers, who are really, really good at their *thing.* You've built a business by serving your clients well and figuring out everything else as you go.

You don't doubt your ability to keep figuring it out (trust me, I don't either) but you also know that doing everything yourself takes time and energy away from doing the work you came here to do.

Whether you've been in business for 20 minutes or 20 years, you deserve options for professional support that meet you where you are. I want you to be able to choose the time vs. money investment that makes the most sense for you and your business.

I'm probably having deep, philosophical discussions with my husband, Pat, about seriously, why are our dogs so cute?! or googling is [weird thing the baby just did] normal? We moved to Detroit(ish) after six years in Chicago, we order pizza every single Sunday, and Pat runs a lot of marathons. With all the time I save not running marathons, I watch The West Wing on an infinite loop, paint (with knives!), and design graphic tees for dog lovers.

WHEN I'M OFFLINE...

Recovering lawyer, ex-wedding planner, one-time real estate admin, former podcast host, and failed tech cofounder turned virtual assistant to c-suite execs. Since 2017, I've been a business and project manager for other solo small business owners. I'm originally from Kansas, but apparently my brain thinks we're southern: SFE is my monogram, not my initials (which I realized *after* naming my LLC).

Allow myself to introduce... myself.

POP QUIZ: IS THIS MY FACE A) WHEN I HAVE TO TALK ABOUT MYSELF OR B) WHEN I SEE YOUR "WORKFLOWS"?

hey! i'm sam.

PAT, SPREADSHEET ENTHUSIAST; GRYFF, PUREBRED MUTT; NUGGET, BELLY RUB + SNACK CONNOISSEUR

my wolfpack

I work with people who share these core beliefs, and I reserve the right to terminate our work together at any time if a client acts in a way that's incompatible with these values.

I'm ALL ABOUT

Rescue dogs,
texting in gifs,  
big earrings,
binge watching,
emo kid playlists.

I'M NOT ABOUT

Black coffee,
running "for fun,"
calls that could be emails, 
pineapple pizza.

choose your own adventure

let's do this!

No one knows your business better than you.
What's the best fit for where you are right now: do it yourself options in the shop, or do it together/done for you services?

the services

the shop